It is important to us to educate our customers on the process we take to better understand how important digital marketing is and the influence it is having on online business today.
First and foremost, ALL companies need a Pixel. A business owner wants to place a code on the website to collect useful data and track conversions which will come in handy to a business.
Why do you need a Pixel?
The Pixel provides powerful information used to create greater Facebook ads and better target them. Facebook tracking Pixel data helps guarantee your ads are seen by the people who are most likely to take action. With such data, this will allow you to improve your Facebook ad conversion rate and get a greater Return On Investment (ROI). Which lets be honest is the goal right? Without a pixel the only conversion you can optimize is link clinks. My not be the chameleon and adapt in all areas for better business?
How does it work?
It works by placing cookies to track viewers as they interact with your website or ads. This allows you to target ads to people who have already visited your site as well as target a lookalike audience. Why are lookalike audiences important? They are an expansion based off the Pixel data, of potential customers with similar likes, interests, and demographics. Allowing you to reach a bigger audience.
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